BIQ is well suited to Nielsen ratings and Simmons Market Research analysis, providing a multi-dimensional view that tracks Date, Telecast, Name, and Time simultaneously. These dimensions come together to help entertainment analysts find answers immediately, rather than having to leaf through thousands of pages of static reports. Results are just a few mouse clicks away: What was the highest-rated broadcast for P25-49 last week? What was the M/F split? Was this showing an original broadcast? What period held the highest rating per demo? How did this week's highest-rated show compare to last year's by P25-49? IQ West can build a Nielsen analysis dataset that supports: Standardized time increment broadcast analysis Period-based analysis   Zero-based time indexing capability means shows can be grouped and compared by period.   Periods can share a common format between airings, which means that any telecasts with common periods can be compared. Flexible range dimensions, on value and percentage     © COPYRIGHT 2006 IQ WEST. ALL RIGHTS RESERVED.